And not just advanced technology! Anything that is achieved that is outside people’s expectations and experience is either magic or simply not true? This is exactly why I made this Executive? What do you and what should you do? The higher you are in an organisation the more you should be looking outside, looking for opportunities and threats. In medieval times the King would have a Jester. A Fool who would tell him things he didn’t want to hear, things that would upset his cosy existence. What do you do to get outside your cosy existence, your comfort zone? Where do you look for the magic, the next innovation, the game-changing technology?