The leader, the owner or senior executive, must inspire their employees to greater efforts.
People want to feel they are doing something worthwhile, something of value to their fellow man.
We are not all fortunate to be seeking a cure for cancer but we all have our part to play in making the world work, even if it is just to deliver a parcel anywhere in the world in 24 hours.
The vision, the inspiration that comes from being part of something worthwhile, drives people, motivates them, to achieve extraordinary things.
Unless you are astonished by what your people do you can do better.